Valuable ABS research clarifies a critical question: Does sport sponsorship benefit an organisation’s corporate social responsibility (CSR) image and does the type of sporting club (e.g. its community engagement or whether it is a grassroots or national club) make a difference?

It’s official. Sports sponsorship and marketing managers can sleep soundly at night. And it’s all thanks to the ABS’ Professor Carolin Plewa, Associate Professor in Marketing, Pascale Quester, Inaugural Professor of Marketing, and their colleagues. Because the findings of their research project, published in early 2016, are significantly easing the decision-making burden of these managers.
It […]

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The success of the Australian eChallenge soars to unprecedented heights

It’s the longest running and most successful entrepreneurial program of its kind, connecting the South Australian business community to students, academics and the general public through competition. Since its inception by the ABS’ Entrepreneurship, Commercialisation and Innovation Centre (ECIC) in 2001, the Australian eChallenge has attracted over 2370 participants in 530 starts ups, and distributed […]

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Reinvigorating St Vincent de Paul’s Valuable Volunteer Network through Research

A 2013 research project conducted by Dr Jodie Conduit, Senior Marketing Lecturer at Adelaide Business School (ABS), has set a revolution in motion: radically changing the way the St. Vincent de Paul Society’s (Vinnies) valuable volunteer network in South Australia is managed and rewarded. With astounding success and positive results.
Since the 1880s Vinnies has been […]

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Walk a Mile in my Boots

Friday 5 August saw 28 academics and professional staff from Adelaide Business School join the University of Adelaide team for the annual Walk a Mile in my Boots campaign.
Organised by the homelessness charity, Hutt St Centre, the campaign invites members of the community to support people facing homelessness by walking a mile on a cold, […]

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Adelaide Business School helps to place South Australia’s wine industry on the map, partnering with the Hot 100 wines at its inaugural wine masterclass in Singapore.

July was an exciting month for wine writer, judge and engaging ABS lecturer Nick Ryan. Along with Marni Ladd, Program Director of Wine Business at the University, and other wine experts, Nick travelled to Singapore as a speaker at the Hot 100 inaugural international wine event. Nick was a fitting MC at this exciting masterclass, […]

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Artificial Intelligence will make Business Better

Once limited to the realms of science fiction, artificial intelligence has transcended the boundaries of academic curiosity and Hollywood’s imagination into something with measurable influence on our daily lives.
In the latest instalment of Adelaide Business School’s AmCham Luncheon series, local business partners were invited to a panel session discussing artificial intelligence and how it is […]

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beyondblue

On 29 June, the Faculty of the Professions and Adelaide Business School held morning tea to raise awareness for beyondblue – a not-for-profit organisation that provides support and advice to people suffering with mental health issues.
The session was led by Christopher Findlay (Executive Dean) and Suzanne Le Mire (Dean of Law) and was well attended […]

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Dr Fiona Kerr on ABC’s Catalyst

Dr Fiona Kerr is starring in the ABC’s Catalyst programme ‘Becoming Superhuman’.
The first episode aired last week gained rave reviews and this week Dr Kerr shares her powerful views on how humans can be their very best.
Catalyst airs Tuesday 31st May 2016 and can be viewed here.

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Making a French connection: ThincLab Châlons

The Entrepreneurship, Commercialisation and Innovation Centre (ECIC) will run a business incubator in France for the next five years thanks to an agreement with the French city of Châlons-en-Champagne, in the heartland of the champagne wine region.
Known as ThincLab Châlons, the incubator is aimed at supporting excellence in innovation and entrepreneurship, and is based on […]

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Dr Fiona Kerr – Are we getting enough sleep?

Dr Fiona Kerr appeared on the SBS program Insight to discuss if Australians are getting enough sleep.
Dr Kerr focuses on the impact of napping and the effects of blue screens on sleep and states “blue screens change how melatonin works in the brain and changes the way we are sensitised to light and the circadian […]

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