International Business has never been more relevant, especially in the emerging markets of China and India and remarkable developments in the Asia region.
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You’re invited to attend a special guest lecture on ‘Luxury Brand Marketing’
Many of our companies and even entire industries talk about “going upmarket”; being “premium”; selling into “high value niche markets”.
The University of Adelaide Business School is proud to host a special event relating to luxury brands marketing. Our guest speaker is Dr. Sylvie Hertrich, […]
University of Adelaide business students will gain overseas experience – and an extra Masters degree – under new agreements with two major institutions in Europe. The University of Adelaide has signed separate double degree arrangements with France’s biggest university, the University of Strasbourg, and with the Leipzig Graduate School of Management (HHL) in Germany. The most […]
Professor Sylvie Chetty of Massey University spoke to the Adelaide Business School Research community on “SME Internationalisation Process: New Realities” on Monday as a part of their International Business Symposium.
For more information on The University of Adelaide Business School Seminar Series please visit http://www.business.adelaide.edu.au/research/seminars/
Two internationally focused events in 2010 have built much anticipation for the Business School’s new Masters of International Business, commencing in 2011.
Driven by Associate Professor Susan Freeman, a series of International Business Higher Degree research seminars and academic seminars were held in 2010 to build the International Business Discipline.
Of particular interest was the two-day joint […]