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Category: Marketing and Management

The University of Adelaide Business School hosts a series of research seminars that are attended by staff, postgraduate and honours degree students as part of our commitment to research and scholarship development and exchange.

Call for Papers – Special Issue of the journal of Industrial Marketing Management on the topic “Process thinking and methods in dynamic business networks”

Guest Editors:
Professor Poul Houman Andersen (Aalborg University, Denmark),
Dr Christopher J. Medlin (University of Adelaide), and
Professor Jan-Åke Törnroos (Åbo Akademi University, Finland)
Deadline for submission: November 15, 2016
Full information is available at the journal website
In business-to-business marketing the “interactive relationship and network” approach posits that what an actor tries to accomplish both draws on and affects […]

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Successful Launch of Australian eChallenge NextGen

The University of Adelaide’s Entrepreneurship Commercialisation and Innovation centre (ECIC) and Family Business Education and Research Group (FBERG) have successfully launched the Australian eChallenge NextGen with a number of South Australia family businesses signing up for the program. This has been made possible through the support of the South Australian Government’s Department of State Development […]

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Join us at the upcoming Research 21 Lecture Series event with Carolin Plewa

University-business partnering is recognised around the world as critical to stimulating economic competitiveness, innovation, and enhanced workforce capability. Government policy in many countries has shifted in recent years, emphasising the value of university-business collaboration, with increasing funding and support mechanisms being established to incentivise cross-sectoral engagement. Based on its relative small population and economy, Australia […]

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School hosts Luxury Brands Lecture

The Adelaide Business School was thrilled to host Dr Sylvie Hertrich of Ecole de Management, Strasbourg (University of Strasbourg) for a guest lecture on Luxury Branding.
Dr Hertrich’s experience and insight into how international brands, including Audi, Hermes and Krug Champagne, position themselves through marketing strategies was invaluable.
If you would like to get involved or didn’t […]

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Special guest lecture: Luxury Brands Marketing with Dr Sylvie Hertrich

You’re invited to attend a special guest lecture on ‘Luxury Brand Marketing’
Many of our companies and even entire industries talk about “going upmarket”; being “premium”; selling into “high value niche markets”.
The University of Adelaide Business School is proud to host a special event relating to luxury brands marketing.  Our guest speaker is Dr. Sylvie Hertrich, […]

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New leaders appointed for the Adelaide Business School

Following the restructure of the Adelaide Business School three senior academic appointments have been announced.
Heading up the School will be Dr Lawrence Abeln who has over 20 years of senior academic experience, most recently at MIT.
Supporting Dr Abeln will be two new Heads of Schools who will be responsible for teaching, learning and research output.  […]

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How education can boost the value of your most important asset – you

PUBLISHED : 7 days ago from Financial Review Smart Investor
Investing in shares, property and income products is all well and good, but you should know by now that the best investment you can ever make is in yourself. Even the finest money minds in the country suggest investing in education and training as one of […]

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Adelaide Business School
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Level 12
10 Pulteney Street
The University of Adelaide SA 5005

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Phone: +61 8 8313 5525
Fax: +61 8 8223 4782