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Valuable ABS research clarifies a critical question: Does sport sponsorship benefit an organisation’s corporate social responsibility (CSR) image and does the type of sporting club (e.g. its community engagement or whether it is a grassroots or national club) make a difference?

It’s official. Sports sponsorship and marketing managers can sleep soundly at night. And it’s all thanks to the ABS’ Professor Carolin Plewa, Associate Professor in Marketing, Pascale Quester, Inaugural Professor of Marketing, and their colleagues. Because the findings of their research project, published in early 2016, are significantly easing the decision-making burden of these managers.
It […]

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Join us at the upcoming Research 21 Lecture Series event with Carolin Plewa

University-business partnering is recognised around the world as critical to stimulating economic competitiveness, innovation, and enhanced workforce capability. Government policy in many countries has shifted in recent years, emphasising the value of university-business collaboration, with increasing funding and support mechanisms being established to incentivise cross-sectoral engagement. Based on its relative small population and economy, Australia […]

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