Evening Seminar | The Armoury, The South Australian Museum, North Terrace, Adelaide
Thursday 16 February 2012 | 5.15pm – 7.00pm
Join us for the first in South Australia’s seminar series for 2012. In this session John MacPhail, from Finlaysons Lawyers, will discuss a range of legal issues that marketers need to be aware of, including what really went on behind the headlines in the Apple v. Samsung decision.
What’s behind the Apple v. Samsung patent fight?
- How far can a company go to patent a product?
- Did Samsung really copy Apple?
- What’s the real behind-the-scenes game?
(Defensive) patents
- How big is your patent portfolio? Size is important
- Patent ‘thickets’ and patent ‘trolls’
- Defensive v. innovative patents
Trade marks and the internet
- Overseas internet sites
- Brand protection and the overseas dimension
- Electronic commerce, domain names and trade marks on the internet
About the speaker, John MacPhail
John MacPhail is the head of the IP and Technology section at Finlaysons Lawyers in Adelaide. He is an expert in and advises and assists in all aspects of intellectual property, marketing, advertising and sales law. John represents a wide variety of clients in commercial transactions and disputes concerning protection of brands, trade marks, and more.
This seminar qualifies for one hour professional development under the CPM program of the Australian Marketing Institute.
DATE
Thursday 16 February 2012
TIMINGS
Commences: 5.15pm for 5.30pm
Concludes: 7.00pm
(Includes refreshments)
VENUE
The Armoury, The South Australian Museum, North Terrace, Adelaide
(Please note the Armoury is situated behind the museum. Enter from the lane way next to the Art Gallery and the Museum or the lane between the Library and Museum - refer to this map.)
COST
AMI Member $40
CPM Member $35
Student Member $30
Non-Member $50
RSVP
Click here to register by Tuesday, 14 February 2012
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Things you didn’t know about Marketing and the Law: The ‘Unknown, Unknowns’
Evening Seminar | The Armoury, The South Australian Museum, North Terrace, Adelaide
Thursday 16 February 2012 | 5.15pm – 7.00pm
Join us for the first in South Australia’s seminar series for 2012. In this session John MacPhail, from Finlaysons Lawyers, will discuss a range of legal issues that marketers need to be aware of, including what really went on behind the headlines in the Apple v. Samsung decision.
What’s behind the Apple v. Samsung patent fight?
(Defensive) patents
Trade marks and the internet
About the speaker, John MacPhail
John MacPhail is the head of the IP and Technology section at Finlaysons Lawyers in Adelaide. He is an expert in and advises and assists in all aspects of intellectual property, marketing, advertising and sales law. John represents a wide variety of clients in commercial transactions and disputes concerning protection of brands, trade marks, and more.
This seminar qualifies for one hour professional development under the CPM program of the Australian Marketing Institute.
DATE
Thursday 16 February 2012
TIMINGS
Commences: 5.15pm for 5.30pm
Concludes: 7.00pm
(Includes refreshments)
VENUE
The Armoury, The South Australian Museum, North Terrace, Adelaide
(Please note the Armoury is situated behind the museum. Enter from the lane way next to the Art Gallery and the Museum or the lane between the Library and Museum - refer to this map.)
COST
AMI Member $40
CPM Member $35
Student Member $30
Non-Member $50
RSVP
Click here to register by Tuesday, 14 February 2012