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Category: Marketing
Hard Sell – The Ethics of Marketing
In this controversial presentation, University of Adelaide marketing and consumer behaviour expert Professor Pascale Quester dissects the many ethical dilemmas faced by marketers on a daily basis.
She also offers a variety of perspectives that could improve the morality of their decisions, and discuss the critical role to be played by “ethical consumers”.
Posted in Current Affairs, Marketing, Seminars
Tagged Current Affairs, Ethics, Information, Marketing, World
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Sponsorship: creating meanings and delivering value
The evolution of sponsorship in recent times has been remarkable.
Posted in Current Affairs, Marketing, Seminars
Tagged Business, Current Affairs, Information, Marketing, Promotion, Statistics
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