Skip to content
  • Home / Category: Marketing

Category: Marketing

Hard Sell – The Ethics of Marketing

In this controversial presentation, University of Adelaide marketing and consumer behaviour expert Professor Pascale Quester dissects the many ethical dilemmas faced by marketers on a daily basis.

She also offers a variety of perspectives that could improve the morality of their decisions, and discuss the critical role to be played by “ethical consumers”.

Posted in Current Affairs, Marketing, Seminars | Tagged , , , , |

Comments Off on Hard Sell – The Ethics of Marketing

Sponsorship: creating meanings and delivering value

The evolution of sponsorship in recent times has been remarkable.

Posted in Current Affairs, Marketing, Seminars | Tagged , , , , , |

Comments Off on Sponsorship: creating meanings and delivering value
Marketing & Communications
Address

The University of Adelaide, Level 2, Freemasons Hall, 254 North Terrace, Adelaide SA 5005

Contact
Phone: +61 8 8313 0886