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Business Tips from Australian Winemaker Peter Rumball

Australian winemaker Peter Rumball recently joined us for our final Alumni Breakfast Series event for 2017. The event was held where Peter’s winemaking journey first began, amongst the vineyards of the University of Adelaide Waite Campus. Peter shared with us his career story and the highs and lows of starting Rumball Sparkling Wines. He also shared his tips on starting and managing your own business. Here is a recap of his five top tips:

  1. Find your unique selling point

Look at your product and ask yourself ‘What do I have that no one else does?’.
Find something that makes you stand out from others.

  1. Don’t be afraid to fail

Failure is a part of life. It’s okay if you do not succeed the first time! What matters most is that you try again and learn from your mistakes. Admitting you failed is okay too.

  1. Stand up and protect your brand

Know what your brand is worth. Don’t be afraid to stick to your guns if you think your product is being undervalued.

  1. Customers respond to a personal approach

These days, a personal touch can go a long way. Peter started his business personally delivering cases of wine to customers around Adelaide, no matter what time they requested it! This allowed him the opportunity to get to know his customer base and to build relationships with them.

  1. Find a mentor

Sometimes it can be difficult to accept help. Peter said that seeking assistance from a mentor was one of the best things he could have done for his business. When Peter started Rumball Sparkling Wines, he knew little about the financial side of a business. He then employed the help of a friend, to mentor him and provide advice about the areas of the business he needed help with.

For more information on our Alumni events please visit adelaide.edu.au/alumni/.

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