You’re invited to attend a special guest lecture on ‘Luxury Brand Marketing’
Many of our companies and even entire industries talk about “going upmarket”; being “premium”; selling into “high value niche markets”.
The University of Adelaide Business School is proud to host a special event relating to luxury brands marketing. Our guest speaker is Dr. Sylvie Hertrich, of Ecole de Management, Strasbourg (University of Strasbourg). She has taught, written and consulted extensively in the field of luxury goods marketing, and will discuss how to successfully market luxury brands.
Please note: Adelaide Advantage students – attendance (registration and sign in on the day) will count 5 points towards your Adelaide Advantage. If you are not already registered for The Adelaide Advantage, you can do so today.
Dr Hertrich earnt her Masters degree of International Management and a PhD in Management from the University of Paris Panthéon-Assas, and has been a visiting professor on the five continents. Her client list includes the likes of Accor Group, Air France, Alfa Romeo, Audi, BMW, Bouygues, CFCE, Citroen, French Tourism, Hermès, Nina Ricci, Bugatti Peugeot, SNCF, Saab, Volvo and she is a co-author of books, book chapters and over fifty business cases like Adidas, Audi, Club Med, Danone, Disneyland Paris, Hilton, Lustucru, McDonald’s, Peugeot, W hotels. Dr Hertrich is also a member of HuManiS Research Center (University of Strasbourg), and her research activities mainly focus on three topics: Tourism Marketing, Luxury Marketing, and International Marketing. She is the recipient of a number of distinctions.
We hope to see you there!