School hosts Luxury Brands Lecture

The Adelaide Business School was thrilled to host Dr Sylvie Hertrich of Ecole de Management, Strasbourg (University of Strasbourg) for a guest lecture on Luxury Branding.

Dr Hertrich’s experience and insight into how international brands, including Audi, Hermes and Krug Champagne, position themselves through marketing strategies was invaluable.

If you would like to get involved or didn’t know about this event, please email Rebecca Pym.


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