University-business partnering is recognised around the world as critical to stimulating economic competitiveness, innovation, and enhanced workforce capability. Government policy in many countries has shifted in recent years, emphasising the value of university-business collaboration, with increasing funding and support mechanisms being established to incentivise cross-sectoral engagement. Based on its relative small population and economy, Australia depends on the diffusion of knowledge to engage meaningfully and competitively in global markets.
The question remains, however, why and how universities and industry partners work together. Have we reached a desirable level of university-business partnering in Australia? What inhibits and drives the development of such partnerships? What are the benefits to the university, industry and for you? Drawing on her research in this important area, Dr. Plewa will provide insight into the nature and development of university-industry collaboration and discuss how we can facilitate the success of such partnerships; not only for the benefit of the partners involved, but also for society more generally.
Date: Thursday 25 September 2014
Time: 5.30pm to 6.30pm
Venue: Napier G03, North Terrace Campus, The University of Adelaide, Refer to Map ref L14
RSVP: Please click here to RSVP
Dr. Carolin Plewa is a Senior Lecturer in Marketing and Associate Head Research (Marketing and Management) at The University of Adelaide Business School. She holds a PhD from The University of Adelaide and a Diplom Betriebswirt from the Münster University of Applied Sciences, Germany. While working in Germany and Australia, Carolin developed a passion for university-business collaborations, its opportunities and challenges. Following her PhD in this area, she worked as a Manager for Marketing and Strategy at Flinders Partners Pty Ltd, the commercial arm of Flinders University in 2008 before returning to academia in 2009. Carolin has since been a Chief Investigator in Australian Research Council Grants awarded in 2009 and 2011, as well as one of the inaugural recipients of the Barbara Kidman Women’s Fellowship in 2013.