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Monthly Archives: January 2016

Wine brands using Facebook get a crystal clear message from online followers: get social, but create a casual conversation with images and humour, minus the hard sell

Countless wine brands across South Australia will devour recent research conducted by the ABS’ Dr Steve Goodman, senior marketing lecturer and wine business researcher, as well as the University of Adelaide’s Dr Cullen Habel, adjunct marketing and market research lecturer, and Dr Rebecca Dolan, who did her PhD at the University of Adelaide. The great […]

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