Upcoming Event: Value of ‘family’ branding

Throughout history, business families and the skills and capital they bring, have been the engine room for entrepreneurial activity and growth of economies around the world.

To mark National Family Business Day (19th of September each year), Family Business Australia [SA chapter] together with the University of Adelaide, are holding a seminar for family business owners, advisors and policy-makers on ‘The Value of Family Branding’.

To be facilitated by Dr. Chris Graves (director of the university’s Family Business Education and Research Group), participants will learn from recent research and industry leaders (Glenn Cooper AM, Chairman – Coopers Brewery; Andrew Killey, Chairman – KWP!, Lowen Partridge, Founder – Peartree Brand Strategy) about the fundamentals for developing an effective marketing strategy and when (and how) incorporating ‘familiness’ into the marketing strategies of family businesses can create a competitive advantage. To register for this event, click here.

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