Are you using Big Data to its full potential in your business? Do you know how to better understand your customers through Big Data? Perhaps you want to know how Business Analytics can enhance your business
Join us to hear from Visiting academic, Professor Leo Paas, Professor in Marketing and Head of Analytics, Massey University over drinks and canapes.
Venue: Suite 7.01, Faculty of Professions, Level 7, 10 Pulteney Street Adelaide SA
Time: 5:15pm for a 5:30pm Start
5:30pm – 5:50pm – Presentation
5:50pm – 6:15pm – Q&A
6:15pm – 7:00pm – Networking
Prior to joining the department of Communication, Journalism and Marketing at Massey University as a Professor in 2014, Leo Paas started his career in business as database marketer at a large bank in The Netherlands. His main research interest over this period has been on the development and application of segmentation models in the financial services market.
Please do not hesitate to contact Ellen Wisdom if you have any queries.