Category: Marketing and Management
The University of Adelaide Business School hosts a series of research seminars that are attended by staff, postgraduate and honours degree students as part of our commitment to research and scholarship development and exchange.
Are you using Big Data to its full potential in your business? Do you know how to better understand your customers through Big Data? Perhaps you want to know how Business Analytics can enhance your business
Join us to hear from Visiting academic, Professor Leo Paas, Professor in Marketing and Head of Analytics, Massey University over […]
Call for Papers – Special Issue of the journal of Industrial Marketing Management on the topic “Process thinking and methods in dynamic business networks”
Professor Poul Houman Andersen (Aalborg University, Denmark),
Dr Christopher J. Medlin (University of Adelaide), and
Professor Jan-Åke Törnroos (Åbo Akademi University, Finland)
Deadline for submission: November 15, 2016
Full information is available at the journal website
In business-to-business marketing the “interactive relationship and network” approach posits that what an actor tries to accomplish both draws on and affects […]
The University of Adelaide’s Entrepreneurship Commercialisation and Innovation centre (ECIC) and Family Business Education and Research Group (FBERG) have successfully launched the Australian eChallenge NextGen with a number of South Australia family businesses signing up for the program. This has been made possible through the support of the South Australian Government’s Department of State Development […]
University-business partnering is recognised around the world as critical to stimulating economic competitiveness, innovation, and enhanced workforce capability. Government policy in many countries has shifted in recent years, emphasising the value of university-business collaboration, with increasing funding and support mechanisms being established to incentivise cross-sectoral engagement. Based on its relative small population and economy, Australia […]
The Adelaide Business School was thrilled to host Dr Sylvie Hertrich of Ecole de Management, Strasbourg (University of Strasbourg) for a guest lecture on Luxury Branding.
Dr Hertrich’s experience and insight into how international brands, including Audi, Hermes and Krug Champagne, position themselves through marketing strategies was invaluable.
If you would like to get involved or didn’t […]
You’re invited to attend a special guest lecture on ‘Luxury Brand Marketing’
Many of our companies and even entire industries talk about “going upmarket”; being “premium”; selling into “high value niche markets”.
The University of Adelaide Business School is proud to host a special event relating to luxury brands marketing. Our guest speaker is Dr. Sylvie Hertrich, […]
Following the restructure of the Adelaide Business School three senior academic appointments have been announced.
Heading up the School will be Dr Lawrence Abeln who has over 20 years of senior academic experience, most recently at MIT.
Supporting Dr Abeln will be two new Heads of Schools who will be responsible for teaching, learning and research output. […]