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Category: Marketing

Official Event: Adelaide Business School 22nd March 2018

Are you using Big Data to its full potential in your business? Do you know how to better understand your customers through Big Data? Perhaps you want to know how Business Analytics can enhance your business
 
Join us to hear from Visiting academic, Professor Leo Paas, Professor in Marketing and Head of Analytics, Massey University over […]

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Upcoming Event: Value of ‘family’ branding

Throughout history, business families and the skills and capital they bring, have been the engine room for entrepreneurial activity and growth of economies around the world.
To mark National Family Business Day (19th of September each year), Family Business Australia [SA chapter] together with the University of Adelaide, are holding a seminar for family business owners, […]

Posted in Alumni Newsletter articles, Connect, Experts In Series, Family Business, Marketing, News, Research | Tagged |

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Call for Papers – Special Issue of the journal of Industrial Marketing Management on the topic “Process thinking and methods in dynamic business networks”

Guest Editors:
Professor Poul Houman Andersen (Aalborg University, Denmark),
Dr Christopher J. Medlin (University of Adelaide), and
Professor Jan-Åke Törnroos (Åbo Akademi University, Finland)
Deadline for submission: November 15, 2016
Full information is available at the journal website
In business-to-business marketing the “interactive relationship and network” approach posits that what an actor tries to accomplish both draws on and affects […]

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Wine brands using Facebook get a crystal clear message from online followers: get social, but create a casual conversation with images and humour, minus the hard sell

Countless wine brands across South Australia will devour recent research conducted by the ABS’ Dr Steve Goodman, senior marketing lecturer and wine business researcher, as well as the University of Adelaide’s Dr Cullen Habel, adjunct marketing and market research lecturer, and Dr Rebecca Dolan, who did her PhD at the University of Adelaide. The great […]

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School hosts Luxury Brands Lecture

The Adelaide Business School was thrilled to host Dr Sylvie Hertrich of Ecole de Management, Strasbourg (University of Strasbourg) for a guest lecture on Luxury Branding.
Dr Hertrich’s experience and insight into how international brands, including Audi, Hermes and Krug Champagne, position themselves through marketing strategies was invaluable.
If you would like to get involved or didn’t […]

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Special guest lecture: Luxury Brands Marketing with Dr Sylvie Hertrich

You’re invited to attend a special guest lecture on ‘Luxury Brand Marketing’
Many of our companies and even entire industries talk about “going upmarket”; being “premium”; selling into “high value niche markets”.
The University of Adelaide Business School is proud to host a special event relating to luxury brands marketing.  Our guest speaker is Dr. Sylvie Hertrich, […]

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Industry gets the main say in research direction of the CRC for Managing Complex Projects and Programs

Professor Ockie Bosch and Dr Nam Nguyen from the Systems Design and Complexity Management team in the Business School (Marketing and Management) hosted a Cooperative Research Centre (CRC) for Managing Complex Projects and Programs (MCPP) workshop on 17 October 2013.  The purpose of the workshop was to inform industry and government departments about the benefits […]

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Business School Research Poster Competition

The Busines School will be holding a poster competition for both staff and students. For those who who are familiar with poster sessions at conferences will be familiar with the concept of presenting a succinct idea/concept on a poster A1 size paper, limiting as much as possible verbiage and maximising visually pleasing content that captures the context of […]

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Emerging Marketing Internships

Each year South Australian companies generously offer short term internships to student members of the AMI as part of the Emerging Marketer program.
This year all 5 of the Emerging Marketers Internship winners are students from The University of Adelaide.
Congratulations to the following winners:
Sarah Edson – SCOSA internship
Adam Forbes – National Pharmacies internship
Jia Gardiner – DMG Radio internship
Stephanie […]

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The CPA Big Break Project

The CPA Big Break Project  gives undergraduates the chance to win some serious cash along with an amazing experience to kick start their career.
The Business School would like to congratulate one of our current students BRETT LACEY on being one of the first round winners in Perth.  Brett was sponsored by Nicole Moschakis and has won […]

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