TAG: cause-related marketing
Valuable ABS research clarifies a critical question: Does sport sponsorship benefit an organisation’s corporate social responsibility (CSR) image and does the type of sporting club (e.g. its community engagement or whether it is a grassroots or national club) make a difference?
It’s official. Sports sponsorship and marketing managers can sleep soundly at night. And it’s all thanks to the ABS’ Professor Carolin Plewa, Associate Professor in Marketing, Pascale Quester, Inaugural Professor of Marketing, and their colleagues. Because the findings of their research project, published in early 2016, are significantly easing the decision-making burden of these managers.