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Wine brands using Facebook get a crystal clear message from online followers: get social, but create a casual conversation with images and humour, minus the hard sell
Countless wine brands across South Australia will devour recent research conducted by the ABS’ Dr Steve Goodman, senior marketing lecturer and wine business researcher, as well as the University of Adelaide’s Dr Cullen Habel, adjunct marketing and market research lecturer, and Dr Rebecca Dolan, who did her PhD at the University of Adelaide. The great […]
Posted in Marketing, News, Research, Wine Business
Tagged Dr Cullen Habel, Dr Rebecca Dolan, Facebook, social media, Steve Goodman, Wine
Comments Off on Wine brands using Facebook get a crystal clear message from online followers: get social, but create a casual conversation with images and humour, minus the hard sell
Comments Off on Wine brands using Facebook get a crystal clear message from online followers: get social, but create a casual conversation with images and humour, minus the hard sell