TAG: influence on price and quality
Wine producers, raise your glass: studies prove a complementary combination of factors within your control consistently impacts consumer opinions on wine quality
Knowing exactly which attributes convey quality to wine buyers is the million dollar question every wine producer wants to know. Well, thanks to a recent international study conducted by Dr Roberta Veale, ABS Senior Lecturer and Program Director of Wine Business, the answer is firmly within producers’ control.
With competition from new world wine producers such […]