TAG: Marketing and Management
The Adelaide Business School was thrilled to host Dr Sylvie Hertrich of Ecole de Management, Strasbourg (University of Strasbourg) for a guest lecture on Luxury Branding.
Dr Hertrich’s experience and insight into how international brands, including Audi, Hermes and Krug Champagne, position themselves through marketing strategies was invaluable.
If you would like to get involved or didn’t […]
You’re invited to attend a special guest lecture on ‘Luxury Brand Marketing’
Many of our companies and even entire industries talk about “going upmarket”; being “premium”; selling into “high value niche markets”.
The University of Adelaide Business School is proud to host a special event relating to luxury brands marketing. Our guest speaker is Dr. Sylvie Hertrich, […]