Join the Confucius Institute at the University of Adelaide and the Australia China Business Council (SA) for this second China Briefing of 2011 held in the heartland of the South Australian Wine industry, the Barossa Valley. Hear the latest on the Chinese Wine Market from Wine industry experts as they discuss the crucial issues involved.
China is Australia’s fourth largest market for wine, growing at an average of 196% per annum since 2005. South Australian wine accounts for slightly more than 50% of total Australian wine exports to China and the grape and wine industry is now South Australia’s third – largest goods export product.
China’s emerging affluent middle class is the driving force behind the country’s economic development and its growing demand for wine as a status symbol.
Yet how competitive is South Australian wine in China? What are the hurdles South Australian wine companies are facing today when exporting to China?