Hey Day Butter: Making hay while the sun shines

Australian eChallenge alumni Heather Day faced off with the Shark Tank judges and walked away with a $50,000 deal for her luxe, flavoured butters. Naomi Simson, RedBalloon founder, saw the potential for Hey Day Butter and competed with fellow judge Steve Baxter for equity in Heather’s business.

Hey Day Butter at Venture Showcase Nov 2016Heather, also a former MasterChef contestant, clearly has a talent for hand-crafted, artisan products. All the judges praised not only Heather’s innovative idea, but also her passion and vision, and her ability to pitch a story.

Heather is only one of many eChallenge participants who have gone on to secure support and funding. New ThincLab Incubator resident Chris George is another. Last year his start-up, Phostech, was just an idea. It has now grown into a viable business and is set to expand and thrive. He has continued his association with the eChallenge as a judge on the pitching panel.

More recently, we noted the success of Life Whisper (“The whisper becomes a shout”) whose IVF innovation could potentially revolutionise the industry.

Overall, eChallenge participants have secured over $5 million worth of funding in the last six months alone. Do you have a brilliant idea that needs shaping? Perhaps you’re looking for a creative partner? The new eChallenge round starts 27 July. Click here for more information or to register.

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