The University of Adelaide won a Highly Commended Award in the Student Initiatives Category for “Waste Watchers – Bin Monsters Come Alive” at last week’s Green Gown Awards Australasia 2013.
“The winners of the 2013 Green Gown Awards Australasia, presented by Ecosave, were announced at a fabulous dinner and award ceremony at the Scenic WatervieW in Bicentennial Park, Sydney on 26 September 2013.The evening was an extremely positive celebration for institutions undertaking sustainability and showcasing their achievements and was opened with an address from Robin Archibald, CEO, Ecosave. In their fourth year, the Awards recognise sustainability excellence and this year drew winners in nine categories, with over 40 institutions involved, representing over 20% of the sector. Judged by a panel of independent experts representing 26 sector organisations, the judges were delighted with the high calibre and diverse selection of entries.” – exert from Green Gown Awards Australasia Press Release, 27/9/13
The Waste Watchers – Bin Monsters Come Alive program was a campaign designed to teach correct recycling behaviours to students in response to high contamination rates in cafeteria recycling bins in Hub Central. Personalities were developed for landfill and recycling waste streams (bin monsters Larry Landfill and Rosie Recycling) and working with retailers, the program utilised story telling, social media, signage and incentives to instruct, reward and reset recycling behaviours. By the end of the program, recycling rates had doubled, saving about 21 tonnes of CO2 per year. Learn more about the Waste Watchers program here.