Social media: how to get your message across

Environment Institute member Professor Barry Brook talks about social media and how he uses it to promote or publicise articles, papers or scientific research.

Social media provides a two-way communication system in which the user is empowered to say what they think, or defend a position against a topic that could be quite controversial such as climate change, genetic modification, or nanotechnology.

Social media can also be used to ‘get your content out there, which is then often picked up by more traditional media forms‘, allowing for greater exposure.

Barry utilises his blog Brave New Climate and Twitter to communicate with his audience.

For more of Barry’s thoughts, watch the video below.

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About the Academic

Professor Barry Brook is a leading environmental scientist, holding the Sir Hubert Wilkins Chair of Climate Change at the School of Earth and Environmental Sciences, and is also Director of Climate Science at the University of Adelaide’s Environment Institute.

He has published three books, 250 refereed scientific papers (list here), is an ISI highly cited researcher, and regularly writes popular articles for the media.

He runs a popular climate science and energy options blog at He has written a popular book on sustainable nuclear energy, is an International Award Committee member for the Global Energy Prize, and considers himself a ‘Promethean environmentalist’ (seeking effective techno-fixes to solve entrenched sustainability problems).

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