28 October 2016 | Luncheon Discussion | What’s in a Name? Geographical Indications. How they are handled in the Trans-Pacific Partnership (TPP) and implications for the EU/Australia FTA?

The EU Centre for Global Affairs invites you to a formal luncheon discussion on the origin labelling implications for local South Australian food and beverage producers – as well as the EU/Australia FTA negotiations – of the TPP’s push towards a trademark system (rather than sui generis system) to protect Geographical Indications.

Date: Friday, 28 October 2016

Time: 12:40pm for refreshments & networking followed by a formal luncheon from 1:00pm to 3:00pm

Venue: Offices of Minter Ellison, Level 10, 25 Grenfell Street, Adelaide, South Australia

RSVP: Register Here by 20 October 2016



  • Jane Drake-Brockman, Director, EU Centre for Global Affairs, Institute for International Trade, The University of Adelaide

International Guest Speaker

  • Dr Danny Friedmann, Visiting Scholar, Californian Western School of Law and Founder and Editor of the award-winning weblog IP Dragon, Hong Kong

Panel of discussants includes

  • Ivano Casella, Counsellor, Trade and Economic Section, Delegation of the European Union, Canberra
  • Caroline McCarthy, Director, Free Trade Division, Department of Foreign Affairs and Trade, Canberra


Dr Danny Friedmann is a Researcher of intellectual property law at CWSL and previously Research Associate and Lecturer at the Chinese University of Hong Kong. Friedmann received his PhD in Laws from the Chinese University of Hong Kong in 2013, his LLM from the University of Amsterdam, the Netherlands, in 2006. His monograph, ‘Trademarks and Social Media, Towards Algorithmic Justice’ was published by Edward Elgar Publishing in 2015. His peer-reviewed articles are published by Journal of Intellectual Property Law and Practice (Oxford University Press), European Intellectual Property Review, Benelux Trade Marks and Design Rights (BMM) Bulletin and GRUR International.

Friedmann’s book chapter on Google and China was cited by the Advocate General of the Court of Justice of the European Union in his Opinion Google Spain C-131/12 in 2013. Friedmann is the founder and editor of the award winning weblog IP Dragon, which has been gathering commentary on and sharing information about intellectual property in China, to make it more transparent, since 2005.

Ivano Casella was appointed Counsellor and Head of the Economic and Trade Section of the EU Delegation to Australia and New Zealand in September 2014. Prior to that he served as Policy Officer in charge of Trade in Services at the EU Permanent Mission to the WTO in Geneva (2010 – 2014). Most of his career has been spent in the Directorate General for Trade at the European Commission. He was in charge of trade relations with South-East Asian countries (2001 – 2003); responsible for trade negotiations with Mercosur countries (2003 – 2006) and in charge of trade negotiations with Southern African countries (2006 – 2010).

Before joining the European Commission in 2001, he was selected as official and investigator for the European anti-fraud office. He started his career in 1995 working for Business Europe as Trade Adviser. He holds a degree in International relations (Universite catholique de Louvain); a specialisation degree in European economics (UCL); a Masters degree in international politics (Universite libre de Bruxelles) and a Post-graduate in International Trade (Solvay Business School).

Caroline McCarthy is a Director in the Free Trade Division of the Australian Department of Foreign Affairs and Trade. She has extensive experience in trade negotiations, including on intellectual property, sanitary and phytosanitary standards and on trade in services. Prior to her current position she was Counsellor for services in the Australian Mission to the World Trade Organisation in Geneva. She holds a Bachelor of Laws and a Bachelor of Arts.

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