Monthly Archives: November 2018

maca root and powder

Nutritional primitivism in superfoods books and maca marketing: new research

Recent research by Adelaide food Values Research Group’s Dr Jessica Loyer and University of Edinbugh’s Dr Christine Knight looks at the role of “nutritional primitivism” in selling “superfoods” such as Andean maca. In their article, published in Food, Culture, and Society, they investigate roles of nutritional primitivism both as a marketing tool and as a popular social-environmental […]

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