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Nutritional primitivism in superfoods books and maca marketing: new research

Recent research by Adelaide food Values Research Group’s Dr Jessica Loyer and University of Edinbugh’s Dr Christine Knight looks at the role of “nutritional primitivism” in selling “superfoods” such as Andean maca.

In their article, published in Food, Culture, and Society, they investigate roles of nutritional primitivism both as a marketing tool and as a popular social-environmental critique of current health problems and globalised and industrialised agri-food systems. They adopt a critical perspective, exploring the insights and limitations of this sort of approach.

You can read more about their research here.

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