A recent article in the bmj titled Is Coca-Cola’s antiobesity scheme the real thing? reveals that The Coca-Cola Zero ParkLives scheme is alive and well. The scheme focuses on Coca-Cola raising physical activity levels through programs the soft drink company offers in parks across the UK. Councils appear to have embraced the scheme and, according to the report, are happy to advertise the Coca-Cola logo on their websites. The article, however, raises concerns about a soft drink giant appearing to promote healthy living given the kinds of products the company produces and the impact of sugary drinks on obesity. The article also queries whether there is any evidence that this kind of engagement in physical activity plays a role in reducing levels of obesity.