TAG: Consumer behaviour
The ARC TC-IWP would like to congratulate PhD student Bora Qesja who submitted her thesis on the 31st of July 2017. The title of her thesis is: Innovating Traditional Products: Product Authenticity vs. Perceived Sacrifice from the Innovation.
PhD student Bora Qesja and Prof Roberta Crouch are researching the consumer acceptance of low alcohol wines. A technical note on consumers perception of low alcohol wines can be found here.