Making a killing out of journals

Around universities world-wide more and more scientists are asking how much they need Elsevier and other huge publishers making a fortune publishing their journals.  For example, in 2011 Elsevier reported a bigger profit margin than Apple.  Unlike Apple, they are not paying for the core product they are selling: scientific research. Worse still, they often charge their contributors and then sell it back to their very own universities, making their money twice:

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