Hort Innovation Australia: Request for Proposal – Australian avocado consumer research

Request for Proposal: Australian Avocado Consumer Research (AV17002).

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Australian avocado consumer research (AV17002).

The objectives of the services are to help Hort Innovation:

  • Design, execute and analyse a comprehensive research study to support development of a creative and validated marketing strategy that contributes directly and measurably to a substantial increase in the demand for Australian avocados by Australian main grocery buyers.

This study must include:

  • The identification of different types of avocado consumer segments – capturing triggers and barriers to purchase, usage behavior, purchasing behaviour, life stage/demographic profile;
  • Awareness and perception of current marketing campaign “love that avocado feeling”.

Submission Requirements & Due Date

  • The Request For Proposal (RFP) documents may be downloaded from .
  • You will need to be a member of to access this information.
  • RPFs must be submitted by 15 September 2017

Need Help?

  • Please contact Paul Arthur, Business Partnership Manager (ECMS, Arts & Professions) for assistance with a submission.
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