Hort Innovation: Request for Proposal – Indoor greening and consumer behaviour in retail environments (GC17001)

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Indoor greening and consumer behaviour in retail environments (GC17001).

The research project will build on previous research to investigate the impact of urban greening in a retail environment.

The research should:

  • investigate consumer behaviours, attitudes and perceptions of greenery and should include a comparison of living plants and plastic greenery;
  • provide recommendations on the amount and types of urban greening that is most effective in attracting consumer interest.

The objectives of the services being sought are to:

  • Objective 1: to create new market opportunities for stakeholders in Australia’s non-food sector (plant, garden and turf industries)
  • Objective 2: to provide a greater understanding on the relationship between urban greening and consumer behaviour in a retail environment
  • Objective 3: to encourage increased living infrastructure in retail environment as a mechanism for increasing the percentage of green space.

Tender No. & Further Information

Closing Date & Time

  • 20 April 2018, 5.00 pm (Sydney time)

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