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Special Guest Speaker for Stage 2 English

Stage 2 English students were treated to a guest lecture from Russell Schrale, General Manager of Strategic Marketing and Fundraising at Zoos SA. Stage 2 English begins with a unit analysing the strategies and techniques used in Advertising, and Russell explained how marketers use market segmentation to pinpoint target audiences, using real life examples from his experience.

Russell also discussed the psychology of marketing, and how companies are using data, including what students provide through social media, to target their demographics. It was certainly an eye-opening discussion.

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Russell Schrale with Year 12 University Senior College students

 

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