Introduction to Marketing Lecture from Russell Schrale

Today, English students were treated with a guest speaker, Russell Schrale – General Manager of Marketing, Fundraising and Relationships for Cancer Council SA. Russell has a wealth of information from previous marketing and leadership roles with Zoos South Australia, Oxfam and ZEN Home Energy Systems bestowing him with a combination of both commercial and not for profit experience.
Russell shared his insights on the current English unit of Advertising language, Market Segmentation, and Communication. He shared advertising techniques with the students and how marketers identify and focus on a specific target audience
and how techniques are changing with modern digital data collection.
Russell explained the elements of communicating with the target market and honing in on the right key message with the right style of language to communicate effectively whilst providing case studies on successful projects he previously worked on.
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