Like Charlie in the Chocolate Factory is how ZEN eChallenge alumni & LEAPIN CEO Steve Dunn describes his experience of meeting 650 IP Patent and Trademark attorneys and technology experts at the 2011 Licensing Executives Society International (LESI) Conference in London.
“I won my golden ticket to the conference through the LES Foundation’s Global Business Plan Competition. Representing the University of Adelaide, we lacked the resources and reputation of some of the other competitors, but we didn’t let that worry us; we worked hard, kept our faith in the concept and put forward the best possible case to the judges. Making it to the finals by beating prestigious Universities such as Harvard, Yale and Stanford and the opportunity to compete was reward enough.”
LEAPIN came runner up in the competition, which is a great achievement, and are planning to attend next year’s conference in New Zealand.