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Monthly Archives: October 2009
Hard Sell – The Ethics of Marketing
In this controversial presentation, University of Adelaide marketing and consumer behaviour expert Professor Pascale Quester dissects the many ethical dilemmas faced by marketers on a daily basis.
She also offers a variety of perspectives that could improve the morality of their decisions, and discuss the critical role to be played by “ethical consumers”.
Posted in Current Affairs, Marketing, Seminars
Tagged Current Affairs, Ethics, Information, Marketing, World
Comments Off on Hard Sell – The Ethics of Marketing
Comments Off on Hard Sell – The Ethics of Marketing
Pascale Quester
Professor Pascale Quester is Deputy Vice-Chancellor and Vice-President (Academic) at the University of Adelaide
Posted in Researchers
Tagged Business, Current Affairs, Ethics, Information, Marketing, Promotion, Statistics, World
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