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Monthly Archives: October 2009

Hard Sell – The Ethics of Marketing

In this controversial presentation, University of Adelaide marketing and consumer behaviour expert Professor Pascale Quester dissects the many ethical dilemmas faced by marketers on a daily basis.

She also offers a variety of perspectives that could improve the morality of their decisions, and discuss the critical role to be played by “ethical consumers”.

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Pascale Quester

Professor Pascale Quester is Deputy Vice-Chancellor and Vice-President (Academic) at the University of Adelaide

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