Professor Pascale Quester is Deputy Vice-Chancellor & Vice-President(Academic) at the University of Adelaide. She has over 150 published articles and internationally refereed conference papers, and is the Asia Pacific editor for theJournal of Marketing Communications.
Professor Quester established the marketing discipline as one stream of the commerce degree when she joined the School of Commerce in 1991. As an active researcher in the areas of consumer behaviour and marketing communications, she is the author of two leading textbooks and many journal publications. Pascale has been actively involved in developing links with overseas institutions in Malaysia and France and has held several appointments as visiting professor in overseas institutions including La Sorbonne, ESSEC and the University of La Reunion. She is the director of the Franco-Australian Centre for International Research in Marketing (FACIREM).
Marketing Strategy; Consumer Behaviour; Marketing Communications; Sales Promotions; Sponsorship; Experimental Designs; Advertising.