In this controversial presentation, University of Adelaide marketing and consumer behaviour expert Professor Pascale Quester dissects the many ethical dilemmas faced by marketers on a daily basis.
She also offers a variety of perspectives that could improve the morality of their decisions, and discuss the critical role to be played by “ethical consumers”.
Professor Pascale Quester is Deputy Vice-Chancellor and Vice-President (Academic) at the University of Adelaide
The ethical requirements that apply to groups, and what they mean for us as individuals
Professor Garrett Cullity is Hughes Professor of Philosophy at the University of Adelaide
In developing business strategy population size, composition and distribution is regarded as a static background. Yet the Australian population is changing in a myriad of ways, all of which have implications for the evolving demand for goods and services. Identifying, and especially anticipating, change in population can prove invaluable to businesses seeking to gain and […]